Social media is a vital source of business information. However, most organisations are unsure of how to exploit it effectively.

This one-day, hands-on course is intended to help you use social media to develop new business, drive sales, improve customer relations, monitor competitors, and minimize risks to your company’s operations and reputation. In addition, we’ll demonstrate a range of social media monitoring tools and show you how to develop your own monitoring service using free, web-based technologies.

What You Will Learn

Introduction to Social Media – Social media: its history and evolution
– Social media sources
Social Media Monitoring – Frameworks and approaches
– Guidelines for effective monitoring
– Tracking customers and competitors
– Recommended tools and technologies
Building Your Own Monitoring Tool – Working with RSS
– Working with Google apps and Yahoo Pipes
– Developing a media monitoring dashboard
Using Social Media for Business Development – Developing an effective social media campaign
– Tracking media mentions
– Evaluating social media reach
– Engaging in conversations
– Identifying and working with influencers
– Generating new business leads
– Sentiment analysis
– Measuring success
– Analysing and communicating results

Teaching Method: This course combines theory with case studies and practical exercises. Participants are expected to complete the exercises set, and provide constructive feedback to their peers.

Instructor: Chris Pallaris

Language of Instruction: English (German upon request)

Target Audience: Sales, marketing and PR professionals and small business owners.

Course Requirements: Participants are encouraged to set up a Gmail account if they don’t have one.